About

Early Years and Training

At the age of 19, I started working as a trainer in the family gym in Saint-Joseph, as my attempts at college were not proving successful. To further my coaching knowledge, I quickly began taking courses with Coach Export, which was then the training consortium of the FCPAQ. During my training sessions, I had the opportunity to meet a European coach of international caliber, Mr. René Meme, who became my coach and mentor for 2 years.

Later on, life brought Mr. Nelson Ayotte into my path. Nelson was a coach for the national biathlon team at the Valcartier military base and the physical preparation coach for two NHL hockey teams. During my training with Nelson, I gained extensive knowledge in nutrition, including the principles of Biosignature and how to work with various training parameters for athletes. My training workshops on sports training periodization and the different tools and techniques I learned at the time allowed me to develop expertise in physical preparation. I had the opportunity to train junior hockey players who made it to the Quebec Major Junior Hockey League (LHJMQ), college football players, professional golfers, marathon runners, cyclists, and more! My experience gave me a precise vision of the planning needed for an athlete to achieve a desired level of performance.

Entrepreneurship and Nutrition Education

In 2006, I developed a weight loss company using Biosignature principles. I initiated and developed this project for nearly 7 years. During this period, I trained nearly 350 weight loss coaches. This saga ended with a dispute among shareholders, and I made the decision to withdraw. Today, I derive a lot from this experience, giving me a consulting approach in business management and development that I would not have otherwise acquired.

Evolution in Nutrition and Franchises

In 2014, my experience in nutrition evolved again with anti-aging concepts, my return to competition, and my experiences with different schools of thought in nutrition, all adding to my expertise in the field.

From 2014 to 2016, I directed Élite Coach towards a franchise offering, where I developed 20 franchises throughout Quebec. Once again, I coached franchisees in achieving their goals and business model, business development, and strategic planning. Life taught me that the coach market was not profitable and was leading me in circles. Despite my extensive experience in team management, communication, and leadership, the development of Élite Coach into a franchise model fell through.

Return to the Family Business

From 2016 to 2019, I returned to the family business. Profil Action Santé was in a difficult position, so I made the decision to set aside my projects to help my family recover the business. This allowed me to further test team management, goal planning, and performance mobilization as I learned from Darren Hardy’s programs. The company made significant progress in developing a team of committed key players and improving the customer experience. My years as a general manager allowed me to refine my management skills and implement ideas that would become today’s Élite Coach offering, “Hygiène corporative™.”

Mission and Vision

In 2019, all these elements crystallized to define the mission of my life and that of my company, Élite Coach: to help leaders realize their full potential, without regrets, surrounded by loved ones. With over 200 CEOs coached, Super Achiever leaders contact me to define their purpose and become a healthy example for their family and community. I assist entrepreneurs in leading their companies with excellence and building legacies based on knowledge sharing, recognition, and personal fulfillment.

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Clients Coached

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People Trained

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Leadership Development

The Concept of the Super Achiever

A Super Achiever or inspiring leader is simply a leader who emphasizes a 360-degree approach, a 360-degree lifestyle to define success, and takes action every day to achieve their full potential. For them, success doesn’t make sense if it’s only in one area of life. There’s a significant difference between an “overachiever,” which could be identified as a successful businessperson who didn’t lead their family in this adventure and likely lost their health above all.

The Culture of Inspiring Leadership

The Super Achiever primarily desires to live a healthy success, to become inspirational through their actions, and eventually build a culture of excellence and act as a visionary leader in their community, family, and business.

Becoming a Super Achiever is defined within a culture

A culture of excellence, a culture that emphasizes attitude. The same culture referred to as Level 5 leadership in Jim Collins’ book “Good to Great.” You’ve probably heard the expression that the key to success is attitude. “Success is all about attitude.” What you are about to discover is a tool to develop or maintain a winning attitude, an attitude that will allow you to define yourself as an inspiring leader. Imagine transforming your family, your business into such a culture, imagine changing the face of society if we had enough leaders living in the culture of inspiring leadership, what impact we could create.

The Fear of Regret

My Story

My story is not that of a man showing you how he succeeded in life, how he was privileged, lucky… The main reason I am where I am today is that I was a complete failure in my life. Professionally, financially, and emotionally, my life was a failure. But I realized I had a choice! I realized I was responsible for my unhappiness and, most importantly, responsible for my future, through the actions I took in the present.

The Athlete's Mindset

I realized that my athlete’s journey had given me incredible strength, an enormous capacity for action, an obsession for victory. At a time when darkness prevailed in my family due to my physical and emotional absence, I unknowingly built what would become the key to a healthy success, the attitude that would allow me, and anyone who became aware of it, to understand how to define oneself in excellence.

360 wellness

360 Wellness is simply an intense training plan that emphasizes all your daily weaknesses with the aim of living in excellence. It’s a rehabilitation plan that leads you to a healthy success.